In an ad culture of over stimulation and neat, technical visuals, this
campaign is meant to be wildly simple because the star of the show
is the message. The goal is for each one of these spots to speak to
a different group of people. In efforts to push these groups to take
that final step into improving their mental health by signing up for
BetterHelp’s services. This simple but yet loud campaign is only fitting
for a brand like BetterHelp, where it’s only intentions are to assist
everyone in leading a healthier life.
Director: Josh Gallas